About us

About us

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  • ROUYA’s History
  • Rouya optical is one of Dr. Hamid Suliman AL-Ahmadi group of companies (DHS Group) Which established for over 20 years to lead and manage Health care and retail business in Al- Madinah Al- Munawarah  and Saudi Arabia main cities.



  • Our Health Care business Unit owns and operates Dr Hamid Suliman Al Ahmadi Hospital. With Dr Hamid leading and much sought after ophthalmic surgeon in the Kingdom. Our Hospital covers most areas of medicine and health care services.


  • The first optical shop of ROUYA was founded in 1990 in Al Azizyah district in Al Madinah Al Munawarah where is Dr. Hamid Al Ahmadi was born and grew up.
  • Dr. Hamid Suliman Al Ahmadi chose the name of ROUYA for his first optical shop in Al Azizyah district and he had spent a year in processing the optics shop along the lines of the French and Italian - style design to be distinctive luxury.


  • The name of ROUYA combines simplicity and excellence that reflect the personality of the owner.
  • The optical shop was the first step of building the medical group that consists of Dr. Hamid Al Ahmadi hospital which is considered one of the famous hospitals and Rouya Institution the most distinguished in Madinah Al Munawarah area.



  • Dr. Hamid Biography
  • Dr. Hamid Al Ahmadi is the son of an ancient and well-known family of Al Madinah Al Munawarah and Saudi Arabia. He has a high reputation as one of the famous ophthalmologist in KSA.However, He depends on himself to build his DHS Group that focuses on medical and health care sectors.


Our Vision

  • To be a business model in the optical field that people like to join and similar firms want to follow.

Our Mission

  • Our mission is to help every person we meet to see better and look better,
  • to offer a wide range of highest quality, technology, innovation, and personalized eye health and eye wear solution.
  • To utilize the latest technology and innovation.

Values and Goals

  • Our Number one goal, is that we promised our customers their peace of mind, the customer service Excellency, and to offer the highest standards of professional services in the eyewear industry. We have never valued anything more than honesty, and respect.
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